Tradeshows and other experiential marketing events offer a valuable opportunity for you to showcase your products or services, and to connect with your target consumers.
A well-designed and executed tradeshow display empowers you to make a lasting impression, generate leads, and increase sales.
In this article, the event display experts at Infusion Displays reveal 5 pro tips for designing a memorable and profitable trade show booth.
Top 5 Tips for Designing an Irresistible Trade Show Display
Your event display is your chance to meet and qualify your target consumers on advantageous ground — “top-of-the-funnel” consumers aren’t attending many trade shows, after all.
How do you ensure that your sales and marketing teams are prepared for their next event?
Here are 5 signs that your tradeshow display is optimized for profitability:
#5. Your event display contributes to an interactive experience.
#4. Your event display employs technology to enhance the experience.
#3. Your event display uses color and spacing to reinforce your messaging.
#2. Your event display is functional, informative, and memorable.
#1. Your event display surprises, delights, and entertains your target consumer.
#5. Your Event Display Contributes to an Interactive Experience.
Interactive displays attract and engage more visitors than static displays. Incorporating interactive elements (such as games, touchscreens, or augmented reality experiences) create a fun and memorable experience for your visitors.
Consider how you might make your display more interactive and engaging to encourage visitors to spend more time at your booth.
#4. Your Event Display Employs Technology to Enhance the Experience.
Technology enhances the visitor experience and maximizes the impact of your display. Consider incorporating technologies like LED screens, projection mapping, or virtual reality to reinforce your sales and marketing messaging.
The right technology enables you to showcase your products or services in a more immersive and engaging way.
#3. Your Event Display Uses Color and Spacing to Reinforce Your Messaging.
The color scheme and layout of your display can significantly impact how visitors perceive your brand and messaging. Choose colors that align with your branding, yet evoke the emotions that you want your visitors to feel.
Also, make sure that your display is well-spaced and organized to create clear and comprehensible messaging.
#2. Your Event Display is Functional, Informative, and Memorable.
Your tradeshow display must be functional, informative, and memorable to create a lasting impact. Your display should include clear and concise messaging that showcases the benefits of your products or services.
Consider using infographics or product demos to communicate your message effectively. And don’t forget that branded “freebies” are a top thing you need at your booth!
#1. Your Event Display Surprises, Delights, and Entertains Your Target Consumer.
Your tradeshow display should create a unique and unforgettable experience for your target audience. Consider incorporating surprises, such as unexpected giveaways or interactive elements, to create excitement and delight visitors.
Your display should entertain your target audience while effectively facilitating your sales and marketing messaging.
Design a Profitable Event Display at Infusion Displays
Building an irresistible trade show display requires careful planning and execution. By following these 5 tips, you’ll create a display that engages, informs, and entertains your target audience while supporting your sales and marketing teams.
Remember, your tradeshow display is an opportunity to make a lasting impression, generate leads, and increase sales, so make the most of it! At Infusion Displays, we specialize in designing and building profitable event displays that empower you to outshine your competition.
Our team of experts work with you to create a custom trade show display that aligns with your branding and messaging. To design a profitable trade show booth for your next experiential marketing event, reach out to our team today.