What Should I Have at My Trade Show Booth?

Are you participating in a trade show and want to ensure that your booth stands out among the competition? Whether you’re marketing or selling, there are essential elements that must be included at any event display.

In this article, the trade show display experts at Infusion Displays reveal the top 6 things that every business must have at their booths.

Top 6 Things to Bring to Your Next Trade Show

From attracting attention to entertaining guests and providing valuable information, these six components can help ensure success at your next event.

6. A Way to Attract Your Target Consumers

5. A Way to Inform Your Audience

4. A Way to Entertain Your Audience

3. A Way to Aid Your Audience

2. A Way to Connect with Your Audience

1. A Way to Be Remembered by Your Audience

6. A Way to Attract Your Target Consumers

When setting up your booth, it’s important to think about the customers you want to attract and how best to attract them. A table cover or sign should be prominently visible that displays your business name and logo, but consider what else may draw your people to you.

Will your booth have an interactive activity that attendees can participate in? Is there a giveaway or contest to grab their attention?

5. A Way to Inform Your Audience

Once you have people at your booth, make sure that they know exactly why they should care about what you’re offering them. You can do this through informational handouts, brochures, or even a video presentation.

If you’re selling a product, set up a demonstration so that they can actually see and use it. The more information your audience has about what you’re presenting, the easier it will be for them to make an informed decision.

4. A Way to Entertain Your Audience

Trade shows are often full of booths that all have similar offerings, so yours needs to stand out in some way. Incorporating fun activities into your booth is one great way to do this — think of something creative that attendees can participate in and get excited about!

Whether it’s a fast-paced game or an interactive virtual reality experience, find something that captures their attention and makes them want to come back for more.

3. A Way to Aid Your Audience

Your product or service aids your target consumer by resolving pain points for them. Your trade show booth could do the same for your audience.

Offer a phone charging station, a hydration station, or a quiet lounge to rest in. Hollywood screenwriters call this your “save the cat” moment — highlighting for your audience that you’re caring, thoughtful, and friendly.

2. A Way to Connect with Your Audience

Make sure that everyone who visits your booth feels like part of the conversation. Use social media as a platform for engaging with current and potential customers at the show.

Employing a hashtag for your company and the event spreads awareness about your products and services. Hashtags and QR codes can be printed on table covers, trade show banners, and even swag.

Remember to bring lots of business cards, as well as other promotional materials like flyers or brochures that you can hand out.

1. A Way to Be Remembered by Your Audience

You want the people who visit your booth to remember you and what you offer long after they’ve left the show — this is where creative branding comes in! Incorporate unique elements into your booth design that are memorable but still support your overall message.

Host a giveaway that customers can win with their contact information and consent. Provide them with branded items such as t-shirts, mugs, pens, or USB drives with your logo and QR code to your website.

Anything that can be used as a reminder of your business keeps your name at top-of-mind long after everyone has left the show.

Find the Trade Show Supplies You Need at Infusion Displays

To find the best trade show supplies for a memorable and profitable event appearance, reach out to our team today.