Masking Units

Are you searching for a game-changing solution to elevate your marketing efforts? Consider investing in masking units for bowling pinsetter machines. 


These versatile graphic displays offer a cost-effective and impactful way to captivate audiences and promote your brand. For example, if your business serves families, you’ll benefit from collaborating with local family attractions — such as bowling alleys.


At Infusion Displays, we offer an expansive range of masking graphics for marketing your products on the lanes. Find the best solution for your business here; then, continue reading to explore the purpose, benefits, and a few creative ideas for using masking units in your local bowling alley.

What are Masking Units?

Masking units refer to versatile graphic displays that are designed to enhance the visual appeal of a bowling alley by blocking the view of the pinsetter machines. Typically, these units consist of curtain walls or panels that provide a potential backdrop for your marketing messages, logos, and promotional graphics.

The Purpose of Masking Graphics

Masking graphics serve multiple purposes when it comes to marketing in your local bowling alley. Firstly, they create a visually engaging environment. Moreover, they provide valuable branding opportunities. 


Here are some key purposes of masking graphics:


  • Brand Awareness

  • Enhancing Ambience

  • Section Division

Brand Awareness

By displaying your business's logos, slogans, and brand imagery on the masking units, you can effectively raise brand awareness among bowlers and visitors. The constant exposure to your brand helps reinforce your message and creates a memorable impression.

Enhancing Ambience

Masking units contribute to the overall atmosphere of the bowling alley. By incorporating visually appealing graphics, you can create a specific mood or theme that aligns with your marketing objectives. Whether it's a vibrant and energetic setting or a more sophisticated and upscale ambiance, masking graphics play a vital role in setting the right tone.

The Benefits of Masking Units

  • Flexibility

  • Impactful Visuals

  • Cost-Effectiveness


Masking units provide flexibility in terms of design and customization. Whether you want to showcase specific products, highlight promotions, or display your brand story, masking walls can be tailored to meet your unique marketing objectives. This flexibility ensures that you can adapt the displays based on your evolving needs.

Impactful Visuals

With the right graphics and imagery, masking units have the power to grab attention and leave a lasting impression on your target audience. By creating visually striking displays, you can captivate bowlers, visitors, and even passersby, increasing the chances of engagement and interaction with your brand.


Trade shows and marketing events often involve significant expenses. Masking units offer a budget-friendly solution compared to other elaborate marketing installations. They provide a high-impact visual presence at a fraction of the cost, allowing you to allocate your marketing budget more efficiently.

5 Ideas for Effective, Engaging Masking Units

To help you maximize the effectiveness of masking units in your local bowling alley, here are five ideas inspired by successful implementations:


  1. Themed Graphics

  2. Interactive Displays

  3. Social Media Integration

  4. Illuminated Graphics

  5. Seasonal Promotions


1. Themed Graphics

Align the masking unit graphics with special events, holidays, or popular culture references to create a sense of excitement and relevance. For example, during a major sporting event, you can incorporate sports-themed graphics to engage both sports enthusiasts and casual bowlers.

2. Interactive Displays

Incorporate interactive elements within the masking units to encourage engagement. This could include touch screens, QR codes, or augmented reality features that allow bowlers to interact with your brand and access exclusive content or offers.

3. Social Media Integration

Integrate social media elements into the masking units to encourage user-generated content and increase online visibility. Create hashtags or include handles related to your bowling alley, prompting visitors to share their experiences on social platforms and amplify your brand reach.

4. Illuminated Graphics

Utilize lighting effects to enhance the impact of your masking units. LED lighting can be strategically placed behind the graphics, adding an extra layer of visual appeal and making your displays stand out even in dimly lit areas of the bowling alley.

5. Seasonal Promotions

Leverage masking units to promote seasonal offers, discounts, or events. Update the graphics periodically to reflect ongoing promotions, ensuring that your marketing efforts remain fresh and relevant throughout the year.

Design Custom Masking Unit Graphics at Infusion Displays

In conclusion, masking units are a valuable tool for maximizing brand visibility. Collaborate with Infusion Displays to design custom masking unit graphics that facilitate an engaging experience in your local bowling alley.


With our expertise in experiential marketing and graphic design, we empower you to create compelling and impactful visuals that align with your brand identity and marketing goals. To find the best masking unit for your operations, reach out to our team today.