The 5 Most Popular Trade Show Items for 2023

Over 50% of trade show attendees are drawn to event displays that offer free gifts. With the right giveaway, you’ll turn your visitors into walking promotions for your brand.

But Ted Lasso taught us that “all people are different people,” so how do you ensure that your visitors want your freebies? More importantly, how do you guarantee that they use your product (and showcase your branding)?

In this article, the experiential marketing experts at Infusion Displays reveal the 5 best trade show giveaway items of 2023. More than simply desirable, this swag is practical, helpful, or comforting, maximizing its value to your visitors — and to you!

Top 5 Best Promotional Items for 2023

5. Desktop Mobile Phone Stands

4. Tabletop Bean Bag Toss Games

3. Personalized Lip Balms

2. Branded USB Travel Chargers

1. Custom Tote Bags

Why are these among the most popular event marketing items at Infusion Promos by Infusion Displays?

5. Desktop Mobile Phone Stands

A desktop mobile phone stand is a practical promotional item that your visitors will use in the office or at home. It’s a great way to keep their phone visible and within reach, and it can be customized with your company’s logo or message.

For example, this SURF™ Stand keeps their phone propped up at an angle, enabling them to view the screen without having to hold the phone. This helps to reduce eye strain and neck or wrist pain caused by constantly looking down at the phone, or holding it at uncomfortable angles.

A unique way to customize this item would be to print inspirational quotes on the front of the base. That way, rather than simply reading a brand name, your visitors instead find encouragement.

4. Tabletop Bean Bag Toss Games

A tabletop bean bag toss game is a fun and interactive trade show freebie. Your visitors can use it to boost morale in the office, or for breaking the ice with their potential clients.

This Mini Bean Bag Toss Game, for example, is compact and portable, boasting only 6.5 inches in width and 1 inch in height. Keep them on your desk for when the office bestie comes over to chat, or leave them in the breakroom for team building fun.

We suggest a design that reinforces the value of your brand in a fun or clever way. Look, we’re not trying to go too low here, but the easiest example would be a plumbing company — whatever your brand, be clever with your artwork to remain memorable to your guests.

3. Personalized Lip Balms

Personalized lip balms are a practical and affordable promotional item that provide comfort to your visitors. As your visitors use this branded item, they’ll make a subconscious connection between your company and the relief it provides.

That’s a great way to keep your brand at top of mind! Choose this Natural Lip Balm to offer an FDA-compliant, PABA-free lip balm in over 20 delicious flavors that are made from natural beeswax.

These don’t need to be complicated, since the objective is to connect your branding and the dry-lip relief. However, you can be more unique by adding cute riddles or inspirational quotes to the labeling.

2. Branded USB Travel Chargers

A USB travel charger is an essential accessory for anyone who adventures frequently. It’s a practical and useful promotional item that, once again, associates your branding with the relief of a potential stressor.

Consider this Mini 2200mAh Power Bank. It boasts a lithium-ion battery with 5-volt/1-amp output while remaining compact, at just 3” long, 1.125” wide, and 0.875” tall.

As with the lip balm, it may be unnecessary to overthink your personalization options. However, something simple like “Powered by (Your Brand)” might be enough to break up the boredom of a simple logo.

1. Custom Tote Bags

Custom tote bags are sensible and convenient. Moreover, plastic bags are banned in many communities, making non-plastic totes vital to everyday consumers.

Offer personalized non-woven grocery tote bags so that your visitors don’t have to spend money for the pleasure of completing their chores. Because they’re practical, and used in public spaces, you’ll facilitate grass-roots growth for your business.

Unlike our last two entries, this one is ideal for “complicating” your personalization options. Yes, totes are helpful and practical, but it doesn’t hurt to design artwork that is interesting, unique, and memorable to passersby.

Design Unique Trade Show Giveaways at Infusion Displays

The best thing about collaborating with Infusion Displays is that you’re empowered to design the perfect swag for your brand. With everything from sustainable trade show giveaways to functional promotional items, your experiential marketing team is equipped to convert.

To create the best promotional items for your next trade show appearance, reach out to our team today.