Trade Show Banners vs. Trade Show Displays
There are a number of options to consider when it comes to exhibiting at a trade show. Two of the most popular choices are banners and displays.
But which is the best option for you?The answer depends on several variables, including the needs and budget of your business, the expectations of your target consumers, and the event environment itself. Fortunately, the team at Infusion Displays sat down to determine which option is best, and we present their findings, here, for your convenience.
Banners or Displays: Which Trade Show Signage is Best for You?
It’s easy to underestimate the importance of event signage. After all, people who attend conventions typically understand exactly what they’re getting themselves into, right?
How Important is Trade Show Signage Anyways?
Signage is vital at industry events. The signage you choose can have a noticeable impact on the effectiveness of your face-to-face (F2F) marketing efforts.
In fact, the split second in which an attendee digests your signage may be all you have to grab their interest. If the event space is large enough, they may never even pass you by unless they make a point to find you.
This means that you can’t hope for a second chance at a first impression. To hook them, reel them in, and sell them on your brand, you have to prioritize your signage.
What are the Benefits of Trade Show Banners?
Expo banners are a great way to grab attention and create a visual impact. They can be easily seen from a distance, making them perfect for drawing in potential customers.
Convention banners are also smaller and less expensive than displays, in general, which makes them a good option if you’re on a tight budget or if you only need a small amount of signage. They’re also easy to set up and transport, making them ideal for use in a variety of settings.
However, they’re not as durable or versatile as trade show displays. Therefore, they may not be the best option if you’re looking for something with these advantages.
What are the Benefits of Convention Displays?
Exhibition displays are more versatile than banners, as they can be used to create both a visual and informational impact. They can be used to showcase products, provide information about your company, or even act as a point of sale.
Displays are typically larger and more visible than banners, making them ideal for drawing attention to your booth. Even better, they can be used as standalone displays or as part of a larger exhibit.
However, they’re also more expensive and require more setup time than banners. So, they may not be the best option if you’re on a tight budget or if you’re short on time.
Conclusion: What Signage is Best for Industry Trade Events?
If you’re looking for something that’s both lightweight and durable, a combination of trade show banners and trade show displays may be the best option for you.
Banners can be used to draw attention to your booth, while displays can be used to provide more information about your brand.
This combination will help you get the most out of your trade show experience.
Find the Best Trade Show Displays & Banners at Infusion Displays
At Infusion Displays, we have the collaborative spirit and diverse catalog of event signage to ensure you can find exactly what you need. For more ideas on when to use trade show banners or trade show displays, reach out to our team today.